I don’t know about you, but I hate to wait for anything—particularly things that are significant. My second novel, Resuscitation, is scheduled to be released on October 11. Before it’s launched, a number of things have to take place to ensure that this book has the best possible chance for success. Marketing and promotion are crucial.
It’s a crowded marketplace out there and thousands of authors are trying to make their mark competing for new readers. Unless an author has an established following or his or her book creates a real buzz, great books often vanish to obscurity. What frustrates me most is the fact that the literary value of a book seems to take a backseat to effective marketing. Selling the “sizzle” is more important than the quality of the “steak.” This is not only true in the literary world, but applies to just about every product or service on the planet. Strategic marketing can make a silk purse out of a sow’s ear.
So, for an author to be successful, he or she needs to be more than a writer. You must market your little butt off, networking through social websites like Twitter and Facebook. You must send out hundreds of advanced reader copies to reviewers. You must maintain a website/blog that’s interesting and keeps readers coming back. You must try to coordinate book signings and interviews and make yourself as visible as possible. Authors today are 50% writer and 50% PR person.
To be honest, I hate the marketing part of writing. I wish I could just sit comfortably in front of my computer and create. But unless your name is Stephen King or J.K. Rowling, you just don’t have that luxury. Okay. Enough complaining. Time for me to make my daily splash on Facebook.