Well, self-publishing isn’t exactly a new frontier, but there is a new generation of successful writers who have redefined the world of publishing. One such author is Amanda Hocking, twenty-six-year-old novelist. She sold 450,000 copies of her nine young-adult paranormal books last month alone, and nearly all were e-books. I Googled her and checked out her web site. Even Wikipedia has a brief biography on her. She is a phenomenon. Thus far, she has sold nearly a million e-books and has earned over two-million dollars!
H.P. Mallory, another self-published paranormal novelist, has sold 70,000 copies of her e-books since July. The Hangman’s Daughter by Oliver Potzsch, hit number 1 on Kindle book sales. And J.A. Konrath, veteran thriller novelist, has sold more than 100,000 self-published e-books. Is their success a result of hard work or dumb luck?
I can tell you first hand, that anyone who is successful will generally admit that an element of their good fortune can be attributed to luck. Sometimes you’re just at the right place at the right time. But trust me; these successful authors worked their butts off promoting and marketing their work. Hocking promotes through her blog, Facebook, and Twitter. She even admits that she spends more time promoting than writing.
The unwillingness of traditional publishers to take a chance on a new writer created a whole new market. A short time ago, the big houses turned up their noses at self-publishing, believing that it was merely a fad. But now, those same houses are aggressively pursuing self-published authors showing good sales numbers. It’s all about the numbers.
With my second novel, Resuscitation, scheduled to be published by Amazon Encore later this year, I look at these incredible sales numbers and ask myself, “Why can’t I do the same thing?” The answer is simple. I can. But I have to roll up my sleeves, take control of my daily activities, and get my priorities in order. Promotion and marketing have to come first. And everything else has to be second. Except, of course, for my lovely wife. Our sofa is terribly uncomfortable.